Creativity and disruptive innovation in entrepreneurial intention: Mexico and Spain

This paper analyzes the influence of creativity and disruptive innovation on entrepreneurial intention, considering the subjective social norms and personal attitude of the Theory of Reasoned Action, and through a structural equation model. The empirical study was applied to a sample of potential en...

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Bibliographic Details
Main Authors: Erik Tapia Mejia, Beatriz Pico Gonzalez
Format: Article
Language:Spanish
Published: Universidad del Zulia 2023-09-01
Series:Revista Venezolana de Gerencia
Subjects:
Online Access:https://produccioncientificaluz.org/index.php/rvg/article/view/40886/46850