GREEN CONSUMER PURCHASE BEHAVIOUR IN MALAYSIAN SUPER-REGIONAL MALL’S GENERAL MERCHANDISE STORES
Since the establishment of super-regional and mega malls in Malaysia, little is known about green consumers’ purchase intention and behaviour in the malls’ general merchandise stores (GMS). This study first examines the profile of green consumers’ purchase intention and behavior on green products in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2023-06-01
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| Series: | International Journal of Management Studies |
| Online Access: | https://www.scienceopen.com/document?vid=75d93a96-bb16-472d-a7f8-56711d410612 |