Marine tourism omnichannel coordination
Purpose – With the growing economic impact of e-commerce and the increasing trend of omnichannel mode, more considerate services can be provided to customers. This paper aims to explore the optimal practice of business strategies and enrich the research content of marine tourism omnichannel. Design/...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2022-11-01
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| Series: | Marine Economics and Management |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/MAEM-01-2022-0003/full/pdf |