MARKETING MIX EFFECT TOWARDS CONSUMER SATISFACTION AND ITS IMPACT ON LOYALTY:

MARKETING MIX EFFECT TOWARDS CONSUMER SATISFACTION AND ITS IMPACT ON LOYALTY:

The purpose of this study is to analyze the effect of 4P’s marketing mix (product, price, place, promotion) on consumer satisfaction and analyze the effect of satisfaction on consumer loyalty. This research involves quantitative data collection by distributing questionnaires to a purposively select...

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Bibliographic Details
Main Authors: Ema Ratnawati, Mubarokah Mubarokah, Prasmita Dian Wijayati
Format: Article
Language:English
Published: Universitas Nusa Cendana 2024-03-01
Series:Journal of Management Small and Medium Enterprises (SME's)
Subjects:
Marketing Mix
Consumer Satisfaction
Consumer Loyalty
Online Access:https://ejurnal.undana.ac.id/index.php/JEM/article/view/12757

Internet

https://ejurnal.undana.ac.id/index.php/JEM/article/view/12757

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