Entrepreneurs and New Communication Technology: Obstacle or Challenge?
Entrepreneurship represents a certain way of thinking and type of behaviour; it’s a continuous search for new ideas, creativity, proactivity and initiative in achieving goals. A successful promotion of an entrepreneurial idea is achieved through marketing communication with consumers. The purpose of...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Libertas međunarodno sveučilište
2016-09-01
|
| Series: | Acta Economica et Turistica |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/aet-2016-0004 |