Entrepreneurs and New Communication Technology: Obstacle or Challenge?
Entrepreneurship represents a certain way of thinking and type of behaviour; it’s a continuous search for new ideas, creativity, proactivity and initiative in achieving goals. A successful promotion of an entrepreneurial idea is achieved through marketing communication with consumers. The purpose of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Libertas međunarodno sveučilište
2016-09-01
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| Series: | Acta Economica et Turistica |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/aet-2016-0004 |
| _version_ | 1819349380546691072 |
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| author | Gujić Martina Kraljević Radojka Milun Toni |
| author_facet | Gujić Martina Kraljević Radojka Milun Toni |
| author_sort | Gujić Martina |
| collection | DOAJ |
| description | Entrepreneurship represents a certain way of thinking and type of behaviour; it’s a continuous search for new ideas, creativity, proactivity and initiative in achieving goals. A successful promotion of an entrepreneurial idea is achieved through marketing communication with consumers. The purpose of this empirical research was to discover the extent in which entrepreneurs use social networks as a new form of communicating with consumers. A total of 172 companies have given information through a specifically designed questionnaire. Research has shown a difference in the extent of using social networks between domestic and foreign owned companies. Moreover, companies with more educated staff have proven to be more open towards accepting information technology in their business activities. This research hasn’t shown significant statistical differences between different age groups. |
| first_indexed | 2024-12-24T18:59:36Z |
| format | Article |
| id | doaj.art-6c038bd615ea4bacbe3b38f0089c1489 |
| institution | Directory Open Access Journal |
| issn | 1849-921X |
| language | English |
| last_indexed | 2024-12-24T18:59:36Z |
| publishDate | 2016-09-01 |
| publisher | Libertas međunarodno sveučilište |
| record_format | Article |
| series | Acta Economica et Turistica |
| spelling | doaj.art-6c038bd615ea4bacbe3b38f0089c14892022-12-21T16:43:15ZengLibertas međunarodno sveučilišteActa Economica et Turistica1849-921X2016-09-0121476410.1515/aet-2016-0004aet-2016-0004Entrepreneurs and New Communication Technology: Obstacle or Challenge?Gujić Martina0Kraljević Radojka1Milun Toni2Libertas međunarodno sveučilištePsihologinja, Libertas međunarodno sveučilišteSveučilišni odjel za stručne studije, Sveučilište u Splitu, Nastavni centar ZagrebEntrepreneurship represents a certain way of thinking and type of behaviour; it’s a continuous search for new ideas, creativity, proactivity and initiative in achieving goals. A successful promotion of an entrepreneurial idea is achieved through marketing communication with consumers. The purpose of this empirical research was to discover the extent in which entrepreneurs use social networks as a new form of communicating with consumers. A total of 172 companies have given information through a specifically designed questionnaire. Research has shown a difference in the extent of using social networks between domestic and foreign owned companies. Moreover, companies with more educated staff have proven to be more open towards accepting information technology in their business activities. This research hasn’t shown significant statistical differences between different age groups.https://doi.org/10.1515/aet-2016-0004entrepreneurshipcommunicationinternetinteractionsocial networksconsumer |
| spellingShingle | Gujić Martina Kraljević Radojka Milun Toni Entrepreneurs and New Communication Technology: Obstacle or Challenge? Acta Economica et Turistica entrepreneurship communication internet interaction social networks consumer |
| title | Entrepreneurs and New Communication Technology: Obstacle or Challenge? |
| title_full | Entrepreneurs and New Communication Technology: Obstacle or Challenge? |
| title_fullStr | Entrepreneurs and New Communication Technology: Obstacle or Challenge? |
| title_full_unstemmed | Entrepreneurs and New Communication Technology: Obstacle or Challenge? |
| title_short | Entrepreneurs and New Communication Technology: Obstacle or Challenge? |
| title_sort | entrepreneurs and new communication technology obstacle or challenge |
| topic | entrepreneurship communication internet interaction social networks consumer |
| url | https://doi.org/10.1515/aet-2016-0004 |
| work_keys_str_mv | AT gujicmartina entrepreneursandnewcommunicationtechnologyobstacleorchallenge AT kraljevicradojka entrepreneursandnewcommunicationtechnologyobstacleorchallenge AT miluntoni entrepreneursandnewcommunicationtechnologyobstacleorchallenge |