Understanding Users’ Urge to Post Online Reviews: A Study Based on Existence, Relatedness, and Growth Theory
Online user-generated content continues to attract the attention of practitioners and academics. However, there is limited research on the fundamental motivations and psychological factors underpinning users’ urge to post online. Thus, the objective of this study is to investigate the impact of user...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2022-10-01
|
| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440221129851 |