Factors Affecting Online Donation Intention in Donation-based Crowdfunding
The research aimed to determine factors affecting online donation intention of Generation Y, particularly in donation-based crowdfunding in Indonesia. Applying a quantitative method, the research used a combination of Theory of Planned Behavior (Attitude, Subjective Norms, Perceived Behavioral Contr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2021-08-01
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| Series: | Journal the Winners |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/winners/article/view/7101 |