Sugar labeling information and online marketing strategies for hand-shaken tea drinks in northern Taiwan

Sugar labeling information and online marketing strategies for hand-shaken tea drinks in northern Taiwan

BackgroundSugar-sweetened beverages (SSBs) are the main cause of excessive sugar intake and increased health risks. Food companies usually use social media to market SSBs in order to increase consumers’ purchase intentions. To reduce excessive added sugar consumption from hand-shaken tea drinks, Tai...

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Bibliographic Details
Main Authors: Chi-Hsuan Liu, Te-Chih Wong, Mei Chung, Chyi-Huey Bai, Yi-Chun Chen
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-11-01
Series:Frontiers in Nutrition
Subjects:
sugar-sweetened beverages
hand-shaken tea drinks
added sugar
labeling information
social media marketing
public health policy
Online Access:https://www.frontiersin.org/articles/10.3389/fnut.2023.1273713/full

Internet

https://www.frontiersin.org/articles/10.3389/fnut.2023.1273713/full

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