M-banking adoption from the developing countries perspective: A mediated model
This study aims to examine the factors that influence M-banking adoption from developing countries' perspective (case of Tunisia) by extending Technology Acceptance Model (TAM). To achieve this, a structural equation modelling with Partial Least Square Structural Equation Modeling (PLS-SEM) has...
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| Format: | Article |
| Language: | English |
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Elsevier
2023-12-01
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| Series: | Digital Business |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666954423000133 |