Insight into the buying behaviour of consumers for chilli in Indonesia: Households and food businesses in selected cities
In Indonesia, chilli are marketed mainly through traditional markets, where households are the primary consumers. Emerging food businesses and modern retailers provide market opportunities for farmers and develop chilli value chains. This study aims to understand the preferences and buying behaviors...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Elsevier
2024-06-01
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Series: | Applied Food Research |
Subjects: | |
Online Access: | http://www.sciencedirect.com/science/article/pii/S277250222400026X |