Insight into the buying behaviour of consumers for chilli in Indonesia: Households and food businesses in selected cities

In Indonesia, chilli are marketed mainly through traditional markets, where households are the primary consumers. Emerging food businesses and modern retailers provide market opportunities for farmers and develop chilli value chains. This study aims to understand the preferences and buying behaviors...

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Bibliographic Details
Main Authors: Yanti Nuraeni Muflikh, Adhitya Marendra Kiloes
Format: Article
Language:English
Published: Elsevier 2024-06-01
Series:Applied Food Research
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S277250222400026X