Personal drivers and factors influencing the attitude toward mobile advertising: A Study on Mobile phone users
Today, mobile advertising is considered one of the most important and influential marketing activities, because marketers through the small media ability to individual access and have direct contact with users at any time and place. In this regard, businesses need to focus on the lead to effective r...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2014-07-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-891-2&slc_lang=en&sid=1 |