Value Innovation in Learner-Centered Design. How to Develop Valuable Learning Tools.

This paper shows how to address technological, cultural and social transformations with empirically grounded innovation. Areas in transition such as higher education and learning techniques today bring about new needs and opportunities for innovative tools and services. But how do we find these tool...

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Main Authors: Henning Breuer, Heinrich Schwarz, Kristina Feller, Mitsuji Matsumoto
Format: Article
Language:English
Published: The International Academic Forum 2014-02-01
Series:IAFOR Journal of Education
Subjects:
Online Access:http://iafor.org/wp-content/uploads/2014/02/article-1-IAFOR-Journal-of-Education.pdf
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author Henning Breuer
Heinrich Schwarz
Kristina Feller
Mitsuji Matsumoto
author_facet Henning Breuer
Heinrich Schwarz
Kristina Feller
Mitsuji Matsumoto
author_sort Henning Breuer
collection DOAJ
description This paper shows how to address technological, cultural and social transformations with empirically grounded innovation. Areas in transition such as higher education and learning techniques today bring about new needs and opportunities for innovative tools and services. But how do we find these tools? The paper argues for using a strategy of (user) value innovation that creatively combines ethnographic methods with strategic industry analysis. By focusing on unmet and emerging needs ethnographic research identifies learner values, needs and challenges but does not determine solutions. Blue-ocean strategy tools can identify new opportunities that alter existing offerings but give weak guidance on what will be most relevant to users. The triangulation of both is illustrated through an innovation project in higher education.
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spelling doaj.art-6c642fb54b1e45be828bdd86bd1e49522022-12-22T03:05:56ZengThe International Academic ForumIAFOR Journal of Education2187-05942187-05942014-02-01211637Value Innovation in Learner-Centered Design. How to Develop Valuable Learning Tools.Henning Breuer0Heinrich Schwarz1Kristina Feller2Mitsuji Matsumoto3Waseda University Tokyo, JapanMassachusetts Institute of Technology, USAEuropean University Viadrina, GermanyWaseda University, JapanThis paper shows how to address technological, cultural and social transformations with empirically grounded innovation. Areas in transition such as higher education and learning techniques today bring about new needs and opportunities for innovative tools and services. But how do we find these tools? The paper argues for using a strategy of (user) value innovation that creatively combines ethnographic methods with strategic industry analysis. By focusing on unmet and emerging needs ethnographic research identifies learner values, needs and challenges but does not determine solutions. Blue-ocean strategy tools can identify new opportunities that alter existing offerings but give weak guidance on what will be most relevant to users. The triangulation of both is illustrated through an innovation project in higher education.http://iafor.org/wp-content/uploads/2014/02/article-1-IAFOR-Journal-of-Education.pdfUser needs and valueInnovationlearner-centered designEthnographyBlue ocean strategyTriangulation
spellingShingle Henning Breuer
Heinrich Schwarz
Kristina Feller
Mitsuji Matsumoto
Value Innovation in Learner-Centered Design. How to Develop Valuable Learning Tools.
IAFOR Journal of Education
User needs and value
Innovation
learner-centered design
Ethnography
Blue ocean strategy
Triangulation
title Value Innovation in Learner-Centered Design. How to Develop Valuable Learning Tools.
title_full Value Innovation in Learner-Centered Design. How to Develop Valuable Learning Tools.
title_fullStr Value Innovation in Learner-Centered Design. How to Develop Valuable Learning Tools.
title_full_unstemmed Value Innovation in Learner-Centered Design. How to Develop Valuable Learning Tools.
title_short Value Innovation in Learner-Centered Design. How to Develop Valuable Learning Tools.
title_sort value innovation in learner centered design how to develop valuable learning tools
topic User needs and value
Innovation
learner-centered design
Ethnography
Blue ocean strategy
Triangulation
url http://iafor.org/wp-content/uploads/2014/02/article-1-IAFOR-Journal-of-Education.pdf
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AT mitsujimatsumoto valueinnovationinlearnercentereddesignhowtodevelopvaluablelearningtools