Iconographic-symbolic analysis model of Corporate Visual Identity (CVI): Application test on pharmaceutical companies in Spain

Iconographic-symbolic analysis model of Corporate Visual Identity (CVI): Application test on pharmaceutical companies in Spain

This study presents a taxonomy to analyze the Corporate Visual Identity (CVI) through the theoretical construction of iconographic variables. The instrument was validated by an expert panel and a pilot test that examined the CVI of the 50 leading pharmaceutical companies in Spain. The instrument wa...

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Bibliographic Details
Main Authors: Luis M. Romero-Rodríguez, Bárbara Castillo-Abdul, Patricia Sánchez-Holgado
Format: Article
Language:Catalan
Published: Universitat Autònoma de Barcelona 2023-03-01
Series:Grafica: Documents de Disseny Gràfic
Subjects:
Corporate visual identity
graphic identity
health communication
image
branding
Online Access:https://revistes.uab.cat/grafica/article/view/259

Internet

https://revistes.uab.cat/grafica/article/view/259

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