Features of food industry on the Internet: A case of Lithuania

Features of food industry on the Internet: A case of Lithuania

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The objective of this paper is to identify and present the current situation of Lithuanian food industry sector in terms of online presence, use of e-marketing tools and internet strategy implementation, paying attention to food manufacturers, marketers, and food delivery (including fast food and re...

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Bibliographic Details
Main Authors: Vida Davidavičienė, Jolanta Sabaitytė, Sigitas Davidavičius
Format: Article
Language:English
Published: Krakow University of Economics 2017-02-01
Series:International Entrepreneurship Review
Subjects:
e-commerce
e-marketplace
Lithuania
internet usage
food industry
web marketing
Online Access:https://ier.uek.krakow.pl/pm/article/view/1243

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