Investigating male gamers' behavioral intention to play PUBG: Insights from playful-consumption experiences

Investigating male gamers' behavioral intention to play PUBG: Insights from playful-consumption experiences

This research investigates the factors that affect male gamers' behavioral intention to play PlayerUnknown's Battlegrounds (PUBG), which is one of the most widely played online games of today's era. We examine the factors through the lens of the hedonic consumption model (i.e., playfu...

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Bibliographic Details
Main Authors: Umair Rehman, Muhammad Umair Shah, Amir Zaib Abbasi, Helmut Hlavacs, Rameen Iftikhar
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-08-01
Series:Frontiers in Psychology
Subjects:
Battle Royal games
hedonic consumption experience
playful-consumption experiences
uses and gratifications theory
gaming
entertainment computing
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.909875/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2022.909875/full

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