The Segmentation Bases of the Islamic Banks in Indonesia: A Qualitative Analysis
The market shares of several Muslim majority countries' Islamic banks have remained low (e.g., Malaysia, Turkey, and Indonesia) despite many Muslims. Targeted marketing can be an effective strategy to target potential customers, increase the market share, and ultimately Bank's revenue. Thi...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
STAIN Kudus
2021-06-01
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| Series: | Equilibrium: Jurnal Ekonomi Syariah |
| Subjects: | |
| Online Access: | https://journal.iainkudus.ac.id/index.php/equilibrium/article/view/10461 |