Consumer Behavior Towards Apparel E-Commerce in Romania
The aim of this paper is to study consumer behavior towards apparel e-commerce in the context of the Romanian market. Besides the local context, the study is concerned with the factors that may influence consumer behavior, and the attitude of Romanian consumers towards online apparel shopping. There...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2018-09-01
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| Series: | Management Dynamics in the Knowledge Economy |
| Online Access: | http://www.managementdynamics.ro/index.php/journal/article/view/278 |