A Influência do Marketing na Erotização Precoce Infantil Feminina

This theoretical-empirical article addresses the premature erotization of children. The objective is to analyze the influence of marketing actions that make use of erotic or sensual appeals to stimulate purchase, influence opinion, build images or sell products for children. Triangulation of qualita...

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Bibliographic Details
Main Authors: Brei, Vinícius Andrade, Garcia, Luciana Burnett, Strehlau, Suzane
Format: Article
Language:English
Published: Universidade Federal da Paraíba 2011-11-01
Series:Teoria e Prática em Administração
Subjects:
Online Access:http://periodicos.ufpb.br/ojs2/index.php/tpa/article/view/11899/6965