A Influência do Marketing na Erotização Precoce Infantil Feminina
This theoretical-empirical article addresses the premature erotization of children. The objective is to analyze the influence of marketing actions that make use of erotic or sensual appeals to stimulate purchase, influence opinion, build images or sell products for children. Triangulation of qualita...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal da Paraíba
2011-11-01
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| Series: | Teoria e Prática em Administração |
| Subjects: | |
| Online Access: | http://periodicos.ufpb.br/ojs2/index.php/tpa/article/view/11899/6965 |
| _version_ | 1831707004509356032 |
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| author | Brei, Vinícius Andrade Garcia, Luciana Burnett Strehlau, Suzane |
| author_facet | Brei, Vinícius Andrade Garcia, Luciana Burnett Strehlau, Suzane |
| author_sort | Brei, Vinícius Andrade |
| collection | DOAJ |
| description | This theoretical-empirical article addresses the premature erotization of children. The objective is to analyze the influence of marketing actions that make use of erotic or sensual appeals to stimulate purchase, influence opinion, build images or sell products for children. Triangulation of qualitative methods was used to develop the research corpus that encompasses data on the supply side and also on the demand for children’s products. Results show that products with erotic connotation, such as high heels and makeup kits for children, are found in websites. Similarly, other products such as filled bras and short skirts are offered to the public inside the stores. Children’s drawings show makeup, high heels, short skirts and blouses, tight pants, clothing brands and stores, shopping bags and jewelry, which were also observed in children’s parties and events. The contribution of this research is to link marketing actions and their consequences for society, using knowledge as a means of empowerment for the consumer. |
| first_indexed | 2024-12-20T17:24:51Z |
| format | Article |
| id | doaj.art-6cbdaf5da41a44d098aec6fce4a614c1 |
| institution | Directory Open Access Journal |
| issn | 2238-104X |
| language | English |
| last_indexed | 2024-12-20T17:24:51Z |
| publishDate | 2011-11-01 |
| publisher | Universidade Federal da Paraíba |
| record_format | Article |
| series | Teoria e Prática em Administração |
| spelling | doaj.art-6cbdaf5da41a44d098aec6fce4a614c12022-12-21T19:31:36ZengUniversidade Federal da ParaíbaTeoria e Prática em Administração2238-104X2011-11-011197116A Influência do Marketing na Erotização Precoce Infantil FemininaBrei, Vinícius AndradeGarcia, Luciana BurnettStrehlau, SuzaneThis theoretical-empirical article addresses the premature erotization of children. The objective is to analyze the influence of marketing actions that make use of erotic or sensual appeals to stimulate purchase, influence opinion, build images or sell products for children. Triangulation of qualitative methods was used to develop the research corpus that encompasses data on the supply side and also on the demand for children’s products. Results show that products with erotic connotation, such as high heels and makeup kits for children, are found in websites. Similarly, other products such as filled bras and short skirts are offered to the public inside the stores. Children’s drawings show makeup, high heels, short skirts and blouses, tight pants, clothing brands and stores, shopping bags and jewelry, which were also observed in children’s parties and events. The contribution of this research is to link marketing actions and their consequences for society, using knowledge as a means of empowerment for the consumer.http://periodicos.ufpb.br/ojs2/index.php/tpa/article/view/11899/6965MarketingChildrenErotizationSociety |
| spellingShingle | Brei, Vinícius Andrade Garcia, Luciana Burnett Strehlau, Suzane A Influência do Marketing na Erotização Precoce Infantil Feminina Teoria e Prática em Administração Marketing Children Erotization Society |
| title | A Influência do Marketing na Erotização Precoce Infantil Feminina |
| title_full | A Influência do Marketing na Erotização Precoce Infantil Feminina |
| title_fullStr | A Influência do Marketing na Erotização Precoce Infantil Feminina |
| title_full_unstemmed | A Influência do Marketing na Erotização Precoce Infantil Feminina |
| title_short | A Influência do Marketing na Erotização Precoce Infantil Feminina |
| title_sort | influencia do marketing na erotizacao precoce infantil feminina |
| topic | Marketing Children Erotization Society |
| url | http://periodicos.ufpb.br/ojs2/index.php/tpa/article/view/11899/6965 |
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