Digital Medical Information Services Delivered by Pharmaceutical Companies via WeChat: Qualitative Analytical Study

BackgroundSocial media has become one of the primary information sources for medical professionals and patients. Pharmaceutical companies are committed to using various social media platforms to provide stakeholders with digital medical information services (DMISs), which rem...

Full description

Bibliographic Details
Main Authors: Ying Ge, Dongning Yao, Carolina Oi Lam Ung, Yan Xue, Meng Li, Jiabao Lin, Hao Hu, Yunfeng Lai
Format: Article
Language:English
Published: JMIR Publications 2023-11-01
Series:Journal of Medical Internet Research
Online Access:https://www.jmir.org/2023/1/e43812