Branding of private banks with a focus on consumer behavior and emotional commitment
Extended AbstractAbstract The present study examines the effects of consumer-based commercial branding of private banking brands on customers' emotional commitment. The results were obtained by examining the customer opinions of six private banks: Pasargad, Parsian, Eghtesad Novin, Karafarin, S...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iranian Business Management Association
2021-11-01
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| Series: | ارزش آفرینی در مدیریت کسب و کار |
| Subjects: | |
| Online Access: | https://www.jvcbm.ir/article_142966_784e9824aff9ccde4bae606885e9608b.pdf |