Motivation for participating in leisure activities: a survey amongst individuals within a corporate environment
Since individuals within the working population represents a great purchasing power, it is important for the marketer to know what motivate these individuals to participate in leisure activities. The main aim of the study is to determine whether the level of activity present in leisure, the ag...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2014-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
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| Online Access: |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_48_vol_3_2.pdf
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