Designing a Customer Journey Experience for Income Generation Tourism Industry, Case Study: Dusun Bambu

Designing a Customer Journey Experience for Income Generation Tourism Industry, Case Study: Dusun Bambu

The COVID-19 pandemic has caused a huge decline in the global tourism industry, including Indonesia, that causes many businesses to close and people to lose their jobs. The objectives of this study are to identify the current business situation of Dusun Bambu, which includes analyzing the customer j...

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Bibliographic Details
Main Authors: Dina Rizkia RACHMAH, Ir. C. O. Budi Permadi ISKANDAR, Prawira Fajarindra BELGIAWAN
Format: Article
Language:English
Published: Editura ASE 2022-10-01
Series:Management and Economics Review
Subjects:
covid-19 pandemic
customer journey experience
customer satisfaction
tourism industry
video content observation
Online Access:http://mer.ase.ro/files/2022-3/7-3-9.pdf

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