Is news engagement worthwhile?: Studying young audiences’ engagement with YouTuber-like news content

While traditional media often fails to engage young audiences with news, YouTubers’ content gains popularity and attracts attention with specific stylistic practices. Based on dimensions of audience engagement and a worthwhileness approach, this article examines how young audiences engage with YouTu...

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Bibliographic Details
Main Authors: Himma-Kadakas Marju, Ferrer-Conill Raul
Format: Article
Language:English
Published: Sciendo 2022-08-01
Series:Nordicom Review
Subjects:
Online Access:https://doi.org/10.2478/nor-2022-0010