BRANDING STRATEGIES FOR SMALL CITIES IN THE INTERNET SPACE

BRANDING STRATEGIES FOR SMALL CITIES IN THE INTERNET SPACE

The paper examines the use of communicative strategies and tools for promoting local territories on the Internet on the material of tourist sites, social networks and blogs. Internet strategy depends on the promoted territory, pragmatic goals and determines the selection of tools and language...

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Bibliographic Details
Main Authors: Olga I. Popova, Svetlana A. Korolkova, Ekaterina V. Stepanova
Format: Article
Language:English
Published: Volgograd State University 2020-05-01
Series:Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie
Subjects:
communicative strategy
communicative tactic
branding strategy
small town promotion
linguistic and pragmatic potential
Online Access:https://l.jvolsu.com/index.php/en/archive-en/617-science-journal-of-volsu-linguistics-2020-vol-19-no-2/materials-and-reports/2037-popova-o-i-korolkova-s-a-stepanova-e-v-branding-strategies-for-small-cities-in-the-internet-space

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https://l.jvolsu.com/index.php/en/archive-en/617-science-journal-of-volsu-linguistics-2020-vol-19-no-2/materials-and-reports/2037-popova-o-i-korolkova-s-a-stepanova-e-v-branding-strategies-for-small-cities-in-the-internet-space

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