The Mobile Revolution: Understanding the Impact of Mobile Apps on Consumer Behavior
Mobile applications have transformed the landscape of consumer behavior, embedding themselves as critical tools in modern marketing strategies. This study explores the intersection of mobile app marketing and consumer experiences, examining its effects on decision-making processes and brand engag...
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| Format: | Article |
| Jezik: | English |
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Ovidius University Press
2025-02-01
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| Serija: | Ovidius University Annals: Economic Sciences Series |
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| Online dostop: | https://stec.univ-ovidius.ro/html/anale/RO/2024i2/Section%204/2.pdf |