The Mobile Revolution: Understanding the Impact of Mobile Apps on Consumer Behavior

The Mobile Revolution: Understanding the Impact of Mobile Apps on Consumer Behavior

Mobile applications have transformed the landscape of consumer behavior, embedding themselves as critical tools in modern marketing strategies. This study explores the intersection of mobile app marketing and consumer experiences, examining its effects on decision-making processes and brand engag...

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Bibliografiska uppgifter
Huvudupphovsman: Ionela-Lidia Beldean
Materialtyp: Artikel
Språk:English
Publicerad: Ovidius University Press 2025-02-01
Serie:Ovidius University Annals: Economic Sciences Series
Ämnen:
mobile marketing
consumer behavior
customer journey
personalization
mobile apps.
Länkar:https://stec.univ-ovidius.ro/html/anale/RO/2024i2/Section%204/2.pdf

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https://stec.univ-ovidius.ro/html/anale/RO/2024i2/Section%204/2.pdf

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