Managerial Recommendations for Enhancing Online Shopping Attitude and Intention of Consumers in Vietnam
Background: Global e-commerce, generally and in Vietnam, is growing strongly. The number of people participating in online shopping is increasing proportionately to the rate of Internet users and product information searches. Consumers mainly use smartphones to access the Internet and participate i...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Mass Communication, University of Nigeria
2024-12-01
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| Series: | Ianna Journal of Interdisciplinary Studies |
| Subjects: | |
| Online Access: | https://iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/328 |