Animated Advertisements and Children: An Analysis of Consumer Behavior
This research report aims at analyzing the trend of using animations in advertisement of products specifically targeting children with special focus on selected brand examples. The researchers have assessed the impact of animated advertisements on direct and indirect consumers (children and parents)...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
2009-06-01
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| Series: | JISR Management and Social Sciences & Economics |
| Subjects: | |
| Online Access: | https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/322 |