Knowledge sharing through social media: Investigating trends and technologies in a global marketing and advertising research company

Knowledge sharing through social media: Investigating trends and technologies in a global marketing and advertising research company

<strong>Background:</strong> The purpose of this study was to investigate social media technology trends in Nielsen – a global information and measurement company – and to establish how these technologies can help the company to create a knowledge-sharing culture.<p><strong>O...

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Bibliographic Details
Main Authors: Dina Adamovic, Andrea Potgieter, Martie Mearns
Format: Article
Language:English
Published: AOSIS 2012-02-01
Series:South African Journal of Information Management
Subjects:
knowledge sharing
social media
Nielsen
intellectual capital
Online Access:http://www.sajim.co.za/index.php/SAJIM/article/view/514

Internet

http://www.sajim.co.za/index.php/SAJIM/article/view/514

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