Knowledge sharing through social media: Investigating trends and technologies in a global marketing and advertising research company
<strong>Background:</strong> The purpose of this study was to investigate social media technology trends in Nielsen – a global information and measurement company – and to establish how these technologies can help the company to create a knowledge-sharing culture.<p><strong>O...
Main Authors: | Dina Adamovic, Andrea Potgieter, Martie Mearns |
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Format: | Article |
Language: | English |
Published: |
AOSIS
2012-02-01
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Series: | South African Journal of Information Management |
Subjects: | |
Online Access: | http://www.sajim.co.za/index.php/SAJIM/article/view/514 |
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