Multicriteria Model for Product Assortment Management for the Bakery Sector
Product assortment management is a key factor as it involves customer satisfaction, due to their needs for more choice, and the management of companies, due to the high cost associated with large assortments. In this context, the aim of this study was to develop a multicriteria model of product asso...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculdade Meridional IMED
2020-12-01
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| Series: | Revista de Administração IMED |
| Subjects: | |
| Online Access: | https://seer.atitus.edu.br/index.php/raimed/article/view/3617 |