Analisis Diferensiasi Produk dan Persepsi Harga Donat Madu Cihanjuang (Studi Kasus Pada Konsumen Outlet Godean, Yogyakarta)

This study aims to analyze product differentiation and price perseption. The study was conducted at Godean outlets. Respondents in this study were customers who purchased products at least once, respondents of Donat Madu Cihanjuang Godean as many as 63 people. This research belongs to the type of re...

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Bibliographic Details
Main Author: Kiki Norfiyanti
Format: Article
Language:Indonesian
Published: Universitas Sarjanawiyata Tamansiswa Yogyakarta 2020-12-01
Series:Upajiwa Dewantara: Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat
Subjects:
Online Access:https://jurnal.ustjogja.ac.id/index.php/upajiwa/article/view/6899