Brand Evaluation - A Basic Feature in Modern Brand Management
<p>Defined as the sum of features that make a subject unique, the brand has turned into one of the most important characteristics of the way products, services and institutions conduct their public relations or are presented to the contemporary consumer. Taking into consideration that branding...
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| Format: | Article |
| Language: | English |
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Babes-Bolyai University, Cluj-Napoca
2012-10-01
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| Series: | Transylvanian Review of Administrative Sciences |
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| Online Access: | https://rtsa.ro/tras/index.php/tras/article/view/73 |