Patient Loyalty in the HospitalPatient Relationship: The Mediating Role of Social Media

Patient Loyalty in the HospitalPatient Relationship: The Mediating Role of Social Media

This study aimed to investigate role of social media on patient loyalty. Based on related literature review, for assessing patient loyalty, a measurement scale, testing satisfaction shared by patient through social media, patient trust, strength of hospital-patient communication on social media, and...

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Bibliographic Details
Main Authors: Cem Sefa Sütçü, Hikmet Tosyalı, Furkan Tosyalı
Format: Article
Language:English
Published: Erciyes University 2019-01-01
Series:Erciyes İletişim Dergisi
Subjects:
health communication
patient loyalty
patient satisfaction
patient relationship management
social media
sağlık i̇letişimi
hasta sadakati
hasta memnuniyeti
hasta i̇lişkileri yönetimi
sosyal medya
Online Access:https://dergipark.org.tr/tr/pub/erciyesiletisim/issue/42719/454347

Internet

https://dergipark.org.tr/tr/pub/erciyesiletisim/issue/42719/454347

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