Trends, Prospects and Staffing for Digital Marketing Transformation: from Internet Marketing to MarTech

The article substantiates the importance of ensuring the efficiency and competitiveness of the websites of Belarusian organizations in the context of the active development of the digital economy and internetization. The study showed that Belarus is characterized not only by the quantitative growth of...

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Autori principali: I. V. Marakhina, V. A. Parkhimenko
Natura: Articolo
Lingua:Russian
Pubblicazione: Ministry of Education of the Republic of Belarus, Establishment The Main Information and Analytical Center 2023-06-01
Serie:Цифровая трансформация
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Accesso online:https://dt.bsuir.by/jour/article/view/753