MEASUREMENT OF A BALANCED SCORECARD AND SWOT ANALYSIS IN CONSUMER LENDING STRATEGY OF BANK SUMSEL BABEL MUNTOK
The balanced scorecard measures the overall performance of the organization from four perspectives: financial, customer, internal business process, learning, and growth. Under a quantitative research design, this research tries to measure the performance of consumer lending distribution at Bank Sum...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
UUM PRESS
2024-01-01
|
| Series: | Journal of Business Management and Accounting |
| Subjects: | |
| Online Access: | https://e-journal.uum.edu.my/index.php/jbma/article/view/21236 |