MEASUREMENT OF A BALANCED SCORECARD AND SWOT ANALYSIS IN CONSUMER LENDING STRATEGY OF BANK SUMSEL BABEL MUNTOK
The balanced scorecard measures the overall performance of the organization from four perspectives: financial, customer, internal business process, learning, and growth. Under a quantitative research design, this research tries to measure the performance of consumer lending distribution at Bank Sum...
Main Authors: | Dapot Hamonangan Hutagalung, Reniati Reniati |
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Format: | Article |
Language: | English |
Published: |
UUM PRESS
2024-01-01
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Series: | Journal of Business Management and Accounting |
Subjects: | |
Online Access: | https://e-journal.uum.edu.my/index.php/jbma/article/view/21236 |
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