Traditional Communication Models and New Technologies in PR Communication

The entry of digitization into the life of modern society has led to global changes in the economic and socio-communicative spheres. The new dynamic information environment requires the application of special communication skills, as well as new forms of social interaction between organizat...

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Bibliographic Details
Main Author: Miroslava Tsenkova
Format: Article
Language:Bulgarian
Published: Sofia University "St. Kliment Ohridski" 2023-04-01
Series:Медии и език
Online Access:http://medialinguistics.com/2023/03/12/traditional-communication-models-and-new-technologies-in-pr-communication/