Satisfaction from satisficing: Understanding commuters' satisficing tendencies
Satisficing is the tendency to make ‘good enough’ decisions. Consumers tend to satisfice when making routine decisions (e.g., grocery shopping). Commuters also make routine decisions about their daily commute. Our goals were to investigate whether, like consumers, commuters tend to satisfice when de...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2020-07-01
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| Series: | Transportation Research Interdisciplinary Perspectives |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590198220300695 |