Hybrid Strategy Study: The Role of Entrepreneurial Orientation and Total Quality Management in MSMEs

Entrepreneurial Orientation (EO) and Total Quality Management (TQM) are often referred to as antecedents of growth, competitive advantage and business performance by previous research. This research is the first investigation in a literature study that attempts to show the relationship between EO an...

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Bibliographic Details
Main Authors: Timotius FCW Sutrisno, Junko A Effendy, Maria D G Prathivi
Format: Article
Language:Indonesian
Published: Universitas Merdeka Malang 2019-12-01
Series:Jurnal Manajemen Dan Kewirausahaan
Subjects:
Online Access:http://jurnal.unmer.ac.id/index.php/jmdk/article/view/3057/pdf