SMART MARKETING THE KEY TO SMART CONSUMPTION?!
The present paper introduces the interlinked concepts of “smart consumption†and “smart lifestyle†as key components of smart marketing. Smart marketing is humankind’s bet for a sustainable future; because its goal is to change the collective consciousness of societies worldwide, by making c...
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| Format: | Article |
| Language: | English |
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AcademicPres
2015-12-01
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| Series: | Agricultura |
| Online Access: | http://journals.usamvcluj.ro/index.php/agricultura/article/view/11795 |