SMART MARKETING THE KEY TO SMART CONSUMPTION?!
The present paper introduces the interlinked concepts of “smart consumption†and “smart lifestyle†as key components of smart marketing. Smart marketing is humankind’s bet for a sustainable future; because its goal is to change the collective consciousness of societies worldwide, by making c...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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AcademicPres
2015-12-01
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| Series: | Agricultura |
| Online Access: | http://journals.usamvcluj.ro/index.php/agricultura/article/view/11795 |
| _version_ | 1831649375725551616 |
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| author | M. O. Naghiu |
| author_facet | M. O. Naghiu |
| author_sort | M. O. Naghiu |
| collection | DOAJ |
| description | The present paper introduces the interlinked concepts of “smart consumption†and “smart lifestyle†as key components of smart marketing. Smart marketing is humankind’s bet for a sustainable future; because its goal is to change the collective consciousness of societies worldwide, by making consumption and lifestyle choices based on sustainable development principles. |
| first_indexed | 2024-12-19T14:49:40Z |
| format | Article |
| id | doaj.art-6d43676d93ac4edbbd8dc51049b1ac84 |
| institution | Directory Open Access Journal |
| issn | 1221-5317 |
| language | English |
| last_indexed | 2024-12-19T14:49:40Z |
| publishDate | 2015-12-01 |
| publisher | AcademicPres |
| record_format | Article |
| series | Agricultura |
| spelling | doaj.art-6d43676d93ac4edbbd8dc51049b1ac842022-12-21T20:16:52ZengAcademicPresAgricultura1221-53172015-12-01953-410.15835/arspa.v95i3-4.117959639SMART MARKETING THE KEY TO SMART CONSUMPTION?!M. O. Naghiu0Technical University of Cluj-NapocaThe present paper introduces the interlinked concepts of “smart consumption†and “smart lifestyle†as key components of smart marketing. Smart marketing is humankind’s bet for a sustainable future; because its goal is to change the collective consciousness of societies worldwide, by making consumption and lifestyle choices based on sustainable development principles.http://journals.usamvcluj.ro/index.php/agricultura/article/view/11795 |
| spellingShingle | M. O. Naghiu SMART MARKETING THE KEY TO SMART CONSUMPTION?! Agricultura |
| title | SMART MARKETING THE KEY TO SMART CONSUMPTION?! |
| title_full | SMART MARKETING THE KEY TO SMART CONSUMPTION?! |
| title_fullStr | SMART MARKETING THE KEY TO SMART CONSUMPTION?! |
| title_full_unstemmed | SMART MARKETING THE KEY TO SMART CONSUMPTION?! |
| title_short | SMART MARKETING THE KEY TO SMART CONSUMPTION?! |
| title_sort | smart marketing the key to smart consumption |
| url | http://journals.usamvcluj.ro/index.php/agricultura/article/view/11795 |
| work_keys_str_mv | AT monaghiu smartmarketingthekeytosmartconsumption |