Historical Traces and Contemporary Approaches regarding Fairs and Exhibitions, as complex Instruments in Marketing
Fairs have evolved permanently since their appearance until now, in terms of content, forms oforganization, means and techniques of realization. The organization’s concerns to promote theiroffer more efficiently led to an increase of the role and importance of fairs, as marketing tools. "Fairs...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Ovidius University Press
2016-01-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | http://stec.univ-ovidius.ro/html/anale/ENG/2016/2016-I-full/Section-IV/14.Juganaru_Mariana.pdf |