Historical Traces and Contemporary Approaches regarding Fairs and Exhibitions, as complex Instruments in Marketing
Fairs have evolved permanently since their appearance until now, in terms of content, forms oforganization, means and techniques of realization. The organization’s concerns to promote theiroffer more efficiently led to an increase of the role and importance of fairs, as marketing tools. "Fairs...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Ovidius University Press
2016-01-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | http://stec.univ-ovidius.ro/html/anale/ENG/2016/2016-I-full/Section-IV/14.Juganaru_Mariana.pdf |
| Summary: | Fairs have evolved permanently since their appearance until now, in terms of content, forms oforganization, means and techniques of realization. The organization’s concerns to promote theiroffer more efficiently led to an increase of the role and importance of fairs, as marketing tools.
"Fairs and exhibitions", an expression used in theory, but also in practice, can be used in everyarea of activity, of all companies, regardless their size and activity field, ensuring a tailoredmarketing, able to assure economic success and a positive image to all participants in these events.
The technological progress in all areas of activity, specific for the last 50-60 years, influencedin many ways, also the "fair and exhibitions industry."In this paper we propose to analyze the general evolution of fairs and how they became, in time,tools of intern and international marketing. |
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| ISSN: | 2393-3127 2393-3127 |