Historical Traces and Contemporary Approaches regarding Fairs and Exhibitions, as complex Instruments in Marketing
Fairs have evolved permanently since their appearance until now, in terms of content, forms oforganization, means and techniques of realization. The organization’s concerns to promote theiroffer more efficiently led to an increase of the role and importance of fairs, as marketing tools. "Fairs...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Ovidius University Press
2016-01-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | http://stec.univ-ovidius.ro/html/anale/ENG/2016/2016-I-full/Section-IV/14.Juganaru_Mariana.pdf |
| _version_ | 1828530194351128576 |
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| author | Mariana Juganaru Ion Danut Juganaru |
| author_facet | Mariana Juganaru Ion Danut Juganaru |
| author_sort | Mariana Juganaru |
| collection | DOAJ |
| description | Fairs have evolved permanently since their appearance until now, in terms of content, forms oforganization, means and techniques of realization. The organization’s concerns to promote theiroffer more efficiently led to an increase of the role and importance of fairs, as marketing tools.
"Fairs and exhibitions", an expression used in theory, but also in practice, can be used in everyarea of activity, of all companies, regardless their size and activity field, ensuring a tailoredmarketing, able to assure economic success and a positive image to all participants in these events.
The technological progress in all areas of activity, specific for the last 50-60 years, influencedin many ways, also the "fair and exhibitions industry."In this paper we propose to analyze the general evolution of fairs and how they became, in time,tools of intern and international marketing. |
| first_indexed | 2024-12-11T22:19:41Z |
| format | Article |
| id | doaj.art-6d4e08c1c0be41e69f61f0ed5094c369 |
| institution | Directory Open Access Journal |
| issn | 2393-3127 2393-3127 |
| language | English |
| last_indexed | 2024-12-11T22:19:41Z |
| publishDate | 2016-01-01 |
| publisher | Ovidius University Press |
| record_format | Article |
| series | Ovidius University Annals: Economic Sciences Series |
| spelling | doaj.art-6d4e08c1c0be41e69f61f0ed5094c3692022-12-22T00:48:28ZengOvidius University PressOvidius University Annals: Economic Sciences Series2393-31272393-31272016-01-01XVI1331335Historical Traces and Contemporary Approaches regarding Fairs and Exhibitions, as complex Instruments in MarketingMariana Juganaru0Ion Danut Juganaru1„Ovidius”University of Constanta„Ovidius”University of ConstantaFairs have evolved permanently since their appearance until now, in terms of content, forms oforganization, means and techniques of realization. The organization’s concerns to promote theiroffer more efficiently led to an increase of the role and importance of fairs, as marketing tools. "Fairs and exhibitions", an expression used in theory, but also in practice, can be used in everyarea of activity, of all companies, regardless their size and activity field, ensuring a tailoredmarketing, able to assure economic success and a positive image to all participants in these events. The technological progress in all areas of activity, specific for the last 50-60 years, influencedin many ways, also the "fair and exhibitions industry."In this paper we propose to analyze the general evolution of fairs and how they became, in time,tools of intern and international marketing.http://stec.univ-ovidius.ro/html/anale/ENG/2016/2016-I-full/Section-IV/14.Juganaru_Mariana.pdffairsdirect communicationbusiness success |
| spellingShingle | Mariana Juganaru Ion Danut Juganaru Historical Traces and Contemporary Approaches regarding Fairs and Exhibitions, as complex Instruments in Marketing Ovidius University Annals: Economic Sciences Series fairs direct communication business success |
| title | Historical Traces and Contemporary Approaches regarding Fairs and Exhibitions, as complex Instruments in Marketing |
| title_full | Historical Traces and Contemporary Approaches regarding Fairs and Exhibitions, as complex Instruments in Marketing |
| title_fullStr | Historical Traces and Contemporary Approaches regarding Fairs and Exhibitions, as complex Instruments in Marketing |
| title_full_unstemmed | Historical Traces and Contemporary Approaches regarding Fairs and Exhibitions, as complex Instruments in Marketing |
| title_short | Historical Traces and Contemporary Approaches regarding Fairs and Exhibitions, as complex Instruments in Marketing |
| title_sort | historical traces and contemporary approaches regarding fairs and exhibitions as complex instruments in marketing |
| topic | fairs direct communication business success |
| url | http://stec.univ-ovidius.ro/html/anale/ENG/2016/2016-I-full/Section-IV/14.Juganaru_Mariana.pdf |
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