Children’s audience in the discourse of advertising communication: New Realities

Article focuses on the child’s perception of advertising and arising in connection with involvement in the communication process, an audience of children, professional and social responsibility of advertisers and journalists.

Bibliographic Details
Main Author: V L Muzikant
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2013-12-01
Series:RUDN Journal of Studies in Literature and Journalism
Subjects:
Online Access:http://journals.rudn.ru/literary-criticism/article/view/4303