Online Customer Experience Leads to Loyalty via Customer Engagement: Moderating Role of Value Co-creation

Online Customer Experience Leads to Loyalty via Customer Engagement: Moderating Role of Value Co-creation

With the increasing growth of online shopping, businesses are intertwining to establish new shopping antecedents. Customer experience has steadily become the most important source of retailers’ long-term competitive advantage via difference. To preserve long-term and sustained consumer loyalty, reta...

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Bibliographic Details
Main Authors: Farooq Ahmad, Khurram Mustafa, Syed Ali Raza Hamid, Kausar Fiaz Khawaja, Shagufta Zada, Saqib Jamil, Muhammad Nawaz Qaisar, Alejandro Vega-Muñoz, Nicolás Contreras-Barraza, Naveed Anwer
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-07-01
Series:Frontiers in Psychology
Subjects:
online customer experience
customer loyalty
value co-creation
multi-attribute utility theory
attitude-behavior-context theory
customer engagement
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.897851/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2022.897851/full

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