Restaurateurs' perceptions of location and design
The aim of this paper is to gather the perceptions of restaurateurs on restaurant location and design dimensions. In this study the researcher tested the perceptions of restaurateurs using thirteen layout and design dimensions evident in the independent full-service restaurant segment. The out...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2015-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article__13_vol_4_1_final.pdf
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| _version_ | 1831789167033450496 |
|---|---|
| author | JR Roberson IC Kleynhans |
| author_facet | JR Roberson IC Kleynhans |
| author_sort | JR Roberson |
| collection | DOAJ |
| description | The aim of this paper is to gather the perceptions of restaurateurs on restaurant location and design
dimensions. In this study the researcher tested the perceptions of restaurateurs using thirteen layout and
design dimensions evident in the independent full-service restaurant segment. The outcomes to be tested
were presented to restaurateurs in a questionnaire uploaded on a web-based research system "survey
monkey". This was emailed to 3 286 restaurateurs with 303 responses being received. Interestingly
respondents perceive the ambience of a restaurant (M=3.34) and toilet facilities (M=3.34) to be the most
important location and design aspects that influence customer satisfaction when dining out. This is
significant because most restaurateurs spend the largest part of their marketing budget on promoting the
food quality price. |
| first_indexed | 2024-12-22T14:03:25Z |
| format | Article |
| id | doaj.art-6d750071adca477e833c9561b3e6dad3 |
| institution | Directory Open Access Journal |
| issn | 2223-814X |
| language | English |
| last_indexed | 2024-12-22T14:03:25Z |
| publishDate | 2015-01-01 |
| publisher | AfricaJournals |
| record_format | Article |
| series | African Journal of Hospitality, Tourism and Leisure |
| spelling | doaj.art-6d750071adca477e833c9561b3e6dad32022-12-21T18:23:21ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2015-01-0141article_13_vol_4_1_2015Restaurateurs' perceptions of location and designJR Roberson0IC Kleynhans1 Tshwane University of Technology Tshwane University of Technology The aim of this paper is to gather the perceptions of restaurateurs on restaurant location and design dimensions. In this study the researcher tested the perceptions of restaurateurs using thirteen layout and design dimensions evident in the independent full-service restaurant segment. The outcomes to be tested were presented to restaurateurs in a questionnaire uploaded on a web-based research system "survey monkey". This was emailed to 3 286 restaurateurs with 303 responses being received. Interestingly respondents perceive the ambience of a restaurant (M=3.34) and toilet facilities (M=3.34) to be the most important location and design aspects that influence customer satisfaction when dining out. This is significant because most restaurateurs spend the largest part of their marketing budget on promoting the food quality price. http://www.ajhtl.com/uploads/7/1/6/3/7163688/article__13_vol_4_1_final.pdf location design customer satisfaction quality dimensions |
| spellingShingle | JR Roberson IC Kleynhans Restaurateurs' perceptions of location and design African Journal of Hospitality, Tourism and Leisure location design customer satisfaction quality dimensions |
| title | Restaurateurs' perceptions of location and design |
| title_full | Restaurateurs' perceptions of location and design |
| title_fullStr | Restaurateurs' perceptions of location and design |
| title_full_unstemmed | Restaurateurs' perceptions of location and design |
| title_short | Restaurateurs' perceptions of location and design |
| title_sort | restaurateurs perceptions of location and design |
| topic | location design customer satisfaction quality dimensions |
| url |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article__13_vol_4_1_final.pdf
|
| work_keys_str_mv | AT jrroberson restaurateursperceptionsoflocationanddesign AT ickleynhans restaurateursperceptionsoflocationanddesign |